**Source:** https://heykiku.com/glossary/rate-card

# Rate Card

"What do we charge for that?" It's a simple question that reveals a common agency problem. When pricing isn't documented and accessible, team members **make up prices**, underquote to win deals, or interrupt founders mid-meeting to get answers.

A rate card creates **pricing consistency**. Whether a senior account manager or junior coordinator is scoping work, they reference the same prices. This prevents the awkward situation where one client pays significantly more than another for identical work.

But rate cards only work if people use them. A PDF buried in a shared drive is marginally better than no rate card at all. Effective rate cards are **findable in seconds**, updated regularly, and integrated into your scoping and quoting processes.

The best rate cards include **context, not just numbers**. When does the standard rate apply versus rush pricing? What's included at each price point? How do volume discounts work? This context helps your team quote accurately without needing to escalate every decision.

## Related terms

- [Service Packages](https://heykiku.com/glossary/service-packages)
- [Statement of Work (SOW)](https://heykiku.com/glossary/statement-of-work)
- [Utilization Rate](https://heykiku.com/glossary/utilization-rate)
- [Agency Positioning](https://heykiku.com/glossary/agency-positioning)