**Source:** https://heykiku.com/glossary/qa-checklist

# QA Checklist

When you're juggling twelve clients simultaneously, **brand details blur together**. Was it Client A who hates blue backgrounds, or Client B? Did Client C update their logo last month? Is Client D's campaign still using the old tagline? Without a QA checklist, these questions get answered by luck—or by client complaints.

QA failures in an agency context aren't just embarrassing—**they're relationship killers**. Sending Client A's deliverable with Client B's logo isn't a typo. It's a signal that you're not paying attention. One wrong logo version and the client wonders what else you're getting wrong. Trust erodes faster than you can rebuild it.

The challenge is that agency QA isn't generic web QA. It's **client-specific brand compliance at scale**. Does this match the [brand guidelines](https://heykiku.com/glossary/brand-guidelines) we have on file? Are we using the latest assets? Does the messaging align with the [tone document](https://heykiku.com/glossary/tone-of-voice)? These checks require accessible, current brand documentation—not just a generic proofreading pass.

Effective agency QA checklists reference client-specific requirements, not just universal standards. They link to the brand guidelines. They flag client-specific pet peeves. They're updated when clients rebrand. When **QA is connected to your knowledge base**, checking becomes quick. When it's not, checking becomes guessing.

## Related terms

- [Approval Workflow](https://heykiku.com/glossary/approval-workflow)
- [Handoff](https://heykiku.com/glossary/handoff)
- [Brand Guidelines](https://heykiku.com/glossary/brand-guidelines)
- [Deliverable](https://heykiku.com/glossary/deliverable)